When we started ArchDaily 14 years ago, we wanted to represent it through the archetypal image of a building, in an isometric view, blue color. After a quick sketch, we had the first version of our logo, which iterated throughout the years, adapted to diverse applications from wooden trophies to stickers, becoming a staple brand among architects.
As we continue into a new era, that started in 2020 together with Architonic, we thought it was time for an upgrade and we started to explore what we want to represent as a symbol, connected with our mission and views about architecture.