Articles by Sara Kolata

In preparation for the Disrupt Symposium, as the conference launch planned for the 1st of May approaches I sat down with Krista Kim a contemporary artist and founder of the Techism movement, whose work explores the concept of digital consciousness. Her interest in digital technology and it’s revolutionary effects on human perception, media, social structures, and communication have led her to work in both digital and physical realms.

All businesses, large or small, have faced unprecedented challenges in the last couple of years – but one of the positive outcomes of the global pandemic is the notion that work can be done wherever you are in the world. And while work has changed, expectations have not. Teams need to work with the same speed, efficiency and security as when they were all within the same four walls. It’s now up to IT to rise to this challenge with the right solutions to meet the new demands of the hybrid workforce. Remote working – and remote collaboration – is here to stay. 

After the first years of launching their architectural practice, Ben van Berkel and Caroline Bos renamed their practice to ‘UNStudio’. Short for United Network Studio, the change of name stands symbolic to the knowledge based, networked nature of the firm, which has grown to expand to 6 offices worldwide today. 

Snøhetta was founded on the United Nations 1987 Brundtland Commission’s three main pillars of sustainable development: economic growth, environmental protection, and social equality. Their highly value and purpose-driven operations has since then expanded to 330 employees in 7 studios all over the world, from hometown Oslo to Adelaide, HongKong, Paris and Innsbrück, as well as their sister studios in New York and San Fransisco.

As the second-largest architecture firm in the world, Perkins&Will, has a responsibility to put people at the center of their design practice as they impact millions of hours of human experience. The focus on sustainability, health and justice are a shared goal for design professionals.  

Recruitment and talent retention is the number one most challenging issue for architecture firms, so in order to attract good talent that doesn’t only fit your brand but also elevates it overtime, you have to invest in marketing efforts, sometimes thinking out of the box.

What is the purpose of strategic planning? Why should we care as practice owners and what is the function of this effort? Perhaps we can begin to answer this question by defining strategy. Put simply, strategy is a set of goal-directed actions a company can take to gain and sustain a competitive advantage. A competitive advantage, however, is always relative. It defines the best way for a firm to create value for its internal and external stakeholders. Relativity is important. In the practice, profession, and business of Architecture, there are no absolute advantages. To paraphrase Simon Sinek: “Business is an infinite game in which the competitive landscape is always in flux.”

As the world of Architecture finds itself on the edge over the recent Metaverse and NFT hype, Zaha Hadid Architects is at the forefront of innovation showing us exactly how to utilize Web 3 and its socio-economic opportunities for architects, globally.

After my recent interview with Gensler’s Director Harry Ibbs on Leveraging Technological Advancements to Bring Workers Back to Office I decided to cover the topic of a post-covid practice workplace culture from a completely different angle. In search of a more intimate approach, I looked into AL_A, a RIBA 2009 Stirling Prize-winning studio founded by Amanda Levete with directors Ho-Yin Ng, Alice Dietsch and Maximiliano Arrocet. The diversity of the leadership team and their 30+ person workforce brings a richness of thinking and possibility that’s played out in their culture, practice and through their designs.

Well managed firm finances can be a raise to glory but if you fail at keeping them under control they quickly turn into a silent assassin. Why? Because, since as architects we don’t get much business education in school one of the common downfalls prove to be mismanaged finances.